Durban Fashion Fair 2014 – building our skills development with a passion for fashion!

Durban Fashion Fair 2014 is here…

The term “Fashion” sometimes gets people feeling intimidated. It is not something that isn’t always easily explainable, sometimes being misconstrued as an ideal – an unattainable expense. It is in fact a concept that defines a person and their character, it allows you to either adapt to your surrounding or stand out in unison, but it does not necessarily mean that you have to put a hole in your pocket succumbing to it. Now as we approach an era of individuality, it becomes more and more daunting to approach your identity and who you are, what your likes and dislikes are and where you stand in terms of the fashion industry. It becomes even more daunting when you are someone who exerts their creative energy by designing clothing aka “a fashion designer” and you find there isn’t a definite path to follow in reaching your dreams in your beloved country.

Enter Durban Fashion Fair. Durban Fashion Fair is a run by the ethekwini Municipality and their vision is both inspiring and economical.

We aim to re-establish the fashion industry, create employment opportunities and position Durban as an international fashion capital. The eThekwini Municipality will continue to take pride in the ability to attract, recruit and develop world class talent.

The programme demonstrates the municipality’s commitment to developing in reviving the fashion industry and introducing the element of business to fashion.

This will be the 3rd year for Durban Fashion Fair and it runs over 4 days from the 20 – 24 August 2014 at the ICC Durban. The event will include:

  • Workshops
  • Shows
  • A buyer’s lounge
  • Emerging, local and international designers

Durban Fashion Fair 2014 is known as one of Africa’s leading fashion events.

The Durban Fashion Fair supports the fashion industry through the following of certain programmes, these include:

    • Certified Mentors – they work in close proximity with industry leaders who assist with the business aspect of fashion. This ranges from sourcing materials in the best manner to bookkeeping and learning the management side of things.
    • Peer Training – this operates as an empowerment tool, industry experts support the event by participating and holding training workshops for attendees, so that they may be exposed to the challenges faced in the industry and operating a business.
    • Best Practice – this comprises of an international internship backed by a highly respected international fashion academy.

Bearing all this in mind, it has to be said that the introduction to such an innovative way for skills development in South Africa and more specifically Durban gets a Hoofs up from everyone at the GoRhino team.

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